Elseve Shampoo Color Vive 400ml

Colored hair is more sensitive than natural hair. Repeated washing, UV (Ultra-Violet) rays and pollution accelerate drying: the color fades and loses its shine. Therefore, they need specific treatment! After years of research, L'Oréal Paris developed Elseve Colorvive , with revolutionary Nutri-Impermeabilizing technology. The result: softer, nourished hair and visibly prolonged radiant color. Elseve Colorvive helps protect and waterproof hair against external aggressions with its Nutri-Impermeabilizing technology. • Nourish and prolong your hair color, leaving it with intense shine. Step 1: Apply to wet hair and massage gently. Step 2: Rinse. Repeat the operation if necessary.